Wednesday, November 12, 2014

Social Media in the Dairy World

Social media has become a normal part of our lives the past several decades. A person can barely go through a single day without the mere mention of Facebook, Twitter, YouTube, or any other of the social media websites on the Internet. And now with the advancement of technology, a person can look up their Facebook or Twitter account in seconds on their phone or mobile tablet. With this availability of the Internet to everyone, it gives dairy farmers a great way to give out information about the dairy industry to people all around the world. One of these awesome social media sites in particular is the Midwest Dairy Association's Facebook page.



The Midwest Dairy Association (MDA) has a lot of positive things going for them on their Facebook page. The page holds a lot of material for readers, but presents it in an easy to navigate manor. The about section does a great job in explaing who the MDA is and gives readers their mission statement in a clear concise manor. This section also gives people a link to another dairy related website in case there are further questions or if they want to learn more about the dairy industry (http://www.dairymakessense.com/). The MDA also adds a link to a different social media site, Pinterest, so people can share information from the Facebook page to a second site.

Another positive thing that the MDA Facebook page does is that it posts numerous articles, stories, and videos that can reach out to people of varying interests. Topics range from different recipes to try at home, stories about some of the dairy farms around the midwest, and what things the dairy industry have been doing lately. They also like to get viewers involved on the page. They sometimes will ask questions from the readers to see what they are thinking about a certain topic. 

One of the things I wish they would post more about is explaining different aspects of what a dairy farm is and what all goes on at a typical dairy farm. Many consumers are still unsure of what actually happens on a dairy whether it is big or small. They want to know the process behind taking care of the cows, the different steps milk takes before getting to the grocery store, and just who the people behind the wholesome product are. The actual homepage of the MDA provides more in depth information than on the Facebook page. I would also recommend the Dairy Farming Today web page. This site does an excellent job as well in explaining what dairy farmers strive for and what their job is.

That's all for now and until next, remember your three servings and have a dairy good day!




Pictures located at:
http://www.midwestdairy.com/0t43p35/logos/
http://www.anglindairy.net/2014/04/no-foolin-dairy-makes-sense.html#.VGQR8vnF-So
http://www.dairyfarmingtoday.org/Pages/Home.aspx

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