Milk Life Answers the Question: Got Milk?

For the past couple of decades, we have all been familiar with the popular slogan: Got Milk? We have seen plenty of celebrities throughout the years embrace the iconic "milk mustache" on billboards, in television commercials, and in magazine ads. Celebrities ranged from international soccer super star, David Beckham and one of music's #1 hit artists, Taylor Swift, to the caped crusader of Gotham, Batman.

Recently however, the national milk industry has introduced a new slogan to promote milk to consumers. Now when you think of milk, think:

Milk Life

This new slogan, which first showed up near the start of this year is a revamped version of the Got Milk? campaign. Instead of just telling people they should just drink more milk, the new slogan leads more into the health benefits of consuming it. In a way, it answers the question that the old slogan asked. Why should people drink more milk? What is in it for my family and me if we do drink milk?

By drinking milk, you are consuming a wholesome beverage that includes nine essential nutrients that other dairy imitators cannot compete with. These nutrients help build strong bones and teeth and provide a good source of energy for being physically active. Drinking milk is also a great way to refuel after an activity as well. In this chart from Midwestdairy.com, one can see milk is the best choice when compared against other drinks. 

	Milk	Soy (fortified)	Juice (fortified)	Enhanced Water	Sports Drink	Iced Tea	Soft Drink
Calcium	+	+	+
Potassium	+		+
Phosphorus	+
Protein	+	+		+
Vitamin D	+	+	+
Vitamin A	+	+		+
Vitamin B12	+	+			+
Riboflavin	+				+
Niacin (or niacin equivalents)	+			+

The Milk Life campaign is not only promoting milk consumption and speaking about all the good healthy benefits from drinking it, but it is also advocating for The Great American Milk Drive. Partnered with Feeding America, the milk drive allows people to donate a gallon of milk to a food bank. As it states on the Milk Life website, "While milk is one of the top nutritious items requested by food bank clients, it's rarely donated." Millions of people, just in the United States, are missing out on an easy way to get nine essential nutrients. By donating a gallon of milk, you are helping families in your community and supporting the dairy industry. What a great pair! 

In the end, when you consume milk, you are bettering yourself, your community, and dairy farmers. Everyone benefits when you purchase that gallon of milk from the grocery store. Until next time, remember your three servings, have a dairy good day, and go out and "milk life" for all it is worth.

Information located at:

http://milklife.com/

http://www.midwestdairy.com/0t209p213/milk/

http://milklife.com/give

Pictures located at:

http://www.nydailynews.com/life-style/health/milk-ads-retired-20-years-milk-moustaches-article-1.1701064

http://blogs.ubc.ca/kpcave/2010/10/11/got-milk/

http://dc.wikia.com/wiki/File:Batman_Got_Milk_01.jpg

http://cargocollective.com/samanka/IDENTITY-BRANDING

https://milklife.com/articles/fun/milk-life-1